Established in New Hampshire, Buckle Me Baby Coats is a manufacturing company that produces children’s coats that snuggly fit with car seats.
It appeared in the business reality television show Shark Tank seeking fresh capital.
In today’s post, we’ll talk about Buckle Me Baby Coats’ net worth and background. You’ll also learn how the company performed after appearing on TV.
Buckle Me Baby Coats Net Worth
As of 2022, Buckle Me Baby Coats has an estimated net worth of $2.5 million.
The company generated that revenue by utilizing various social media platforms as marketing tools. Its online presence raised consumer awareness about its innovative products.
Buckle Me Baby Coats: A Brief Background
Dahlia Rizk is the mind behind Buckle Me Baby Coats. This mother of three knows how challenging it is to take the kids’ coats off every single trip.
She also knows she shouldn’t buckle her kids while wearing puffy coats for safety reasons. That piece of clothing’s baggy design could compromise the seatbelt’s efficiency.
That being said, like any good mother, Rizk wants her children to stay warm when traveling, especially during winter. So, she was in a dilemma.
The problem stayed for a while until she found a solution. Rizk observed that conventional coats have their zippers in the middle and that having an opening on a different spot will solve the problem.
So, Rizk had a prototype made and posted a video on Facebook. Several parents warmly welcomed her product as the post went viral. That success encouraged Rizk to build this company.
Buckle Me Baby Coats as a Product
Unlike other winter clothing, the Buckle Me Baby Coats has an opening on the side that parents can quickly unsnap. That innovation allows moms and dads to reposition their kid’s arms before fastening the seatbelt, even with the coat on.
The product comes in various colors and designs known by their names as Toasty, Toastier, and Toastiest. All of them got the approval of Child Passenger Safety Tech.
Buckle Me Baby Coats Appears On Shark Tank
On December 4, 2020, Shark Tank aired its Season 12 episode wherein Dahlia Rizk appeared as one of the hopefuls.
Looking for new capital, Rizk asked the investors for $100,000 in exchange for 10% equity.
Being a father and a clothing line owner, Daymond John quickly understood the idea. He offered Rizk the requested investment in exchange for 20% equity and a 30% share of all future licensing deals.
Buckle Me Baby Coats After Shark Tank
Reports say that after the company appeared on Shark Tank, it received tons of orders and sold out fast.
In addition, the company has expanded by having a warehouse of its own. It also utilizes online shopping websites like Amazon.com to sell its products in a larger market.
In 2021, Creative Child Magazine awarded Buckle Me Baby Coats its Product of the Year Award. The following year, the company generated $6 million in revenue.
Quick Facts About Buckle Me Baby Coats
Here are some quick facts about the company:
- The company’s HQ is at 86 Nashua Rd Ste 1217, Londonderry, New Hampshire, 03053, U.S.
- Its email address is firstname.lastname@example.org.
- The company ships products to Canada, Japan, France, the UK, and the EU.
- Dahlia Rizk is also a mental health counselor for patients with PTSD.
- Rizk has a LinkedIn account you can follow.
This post teaches us that our care for others can lead us to do amazing things.
That’s what happened to Dahlia Rizk. Buckle Me Baby Coats was born out of her desire to make her children comfortable.
In addition, we learned that investors put money into a company if its product solves many people’s problems.