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The Squatty Potty Net Worth: A Look at its Net Worth in 2024

The Squatty Potty Net Worth: A Look at its Net Worth in 2024

Having trouble with your bathroom routine can be frustrating. Enter the Squatty Potty, with an estimated net worth of $30 million in 2024. This article will guide you through its journey and show how it might solve your problems.

Stick around – it gets interesting!

Key Takeaways

  • Squatty Potty’s net worth hit $30 million in 2024 because of smart partnerships and viral marketing.
  • Lori Greiner invested $350,000 for a 10% stake on Shark Tank, boosting sales from $1 million to over $30 million.
  • The company aims to grow by reaching international markets and creating new products.
  • Creative advertising like Dookie the unicorn helped make Squatty Potty popular online.
  • Experts believe Squatty Potty will keep doing well with plans for more global expansion and product innovation.

Overview of Squatty Potty and Its Founding

A modern bathroom featuring the Squatty Potty in use.Squatty Potty, a name that resonates with innovation in the bathroom space, originated from a simple yet revolutionary idea back in 2011. Founders Judy and Bobby Edwards embarked on this entrepreneurial journey to tackle a common but rarely talked about problem: the struggle with bowel movements.

Their solution— a stool designed to facilitate the natural squatting position for toilet use— wasn’t just born out of personal necessity; it was backed by historical practices and modern research suggesting health benefits.

The family-run business began in their home country, the United States, turning what many might consider an awkward topic into a comfortable conversation about health.

The path they took wasn’t lined with roses right from the start; instead, it demanded resilience and creativity. Armed with Lori Greiner’s investment after their memorable pitch on Shark Tank, they transformed Squatty Potty from a homegrown operation into an overnight sensation.

This endorsement didn’t just bring financial backing but also placed them within an elite group of products like Scrub Daddy and Bombas that have enjoyed explosive growth through strategic marketing and network support provided by seasoned investors such as Daymond John and Kevin O’Leary.

Such partnerships highlight not only Squatty Potty’s innovative product design but also its strong brand image within an ever-competitive entrepreneurship landscape.

Squatty Potty’s Appearance on Shark Tank

A modern bathroom setting featuring the Squatty Potty product.

Squatty Potty caught everyone’s eye when it stepped onto the Shark Tank stage. Lori Greiner saw its potential and made a game-changing investment.

Lori Greiner’s Investment

Lori Greiner saw potential in Squatty Potty and decided to invest. She put in $350,000 for a 10% stake. This move proved smart. Sales skyrocketed from $1 million to over $30 million thanks to her backing.

Lori’s influence didn’t stop with just funding; she brought valuable insight into retail sales and digital marketing that helped propel the brand forward.

With Lori on their team, Squatty Potty tapped into new markets and expanded its reach online and in stores everywhere. Her knack for spotting winning products like the Simply Fit Board played a key role in turning Squatty Potty into a household name.

Now, let’s dive into how this investment fueled post-Shark Tank success and financial growth for the company.

Post-Shark Tank Success and Financial Growth

Squatty Potty’s journey exploded in growth following its Shark Tank appearance. Sales soared from $1 million to an astounding $30 million, marking a significant turning point for the company.

This leap was not just about numbers; it reflected the brand’s ability to resonate with a wide audience and solidify its place in the market. With Lori Greiner’s backing, their success story became one of the most talked-about Shark Tank triumphs.

The company didn’t stop there. They continued to innovate and expand, eyeing international markets for further growth. Financial experts now estimate Squatty Potty’s net worth at an impressive $30 million as of 2024.

This climb highlights their unwavering dedication to product innovation and market expansion, setting them up for even more success in the years ahead. Their journey exemplifies how strategic partnerships and smart branding can catapult a business into unprecedented financial growth.

Market Impact and Strategic Partnerships of Squatty Potty

Riding the wave of its post-Shark Tank success, Squatty Potty has made a significant dent in the market. Its strategic partnerships have been key to this impact. The brand teamed up with high-profile influencers and companies, expanding its reach beyond the bathroom accessory niche.

A memorable collaboration involved Dookie the unicorn— a creative move that brought both laughs and increased sales through viral online advertising.

These alliances pushed Squatty Potty into new territories, including international markets and diverse product lines. Each partnership aimed at innovation while emphasizing customer satisfaction—a strategy that keeps them ahead in a competitive landscape.

The leadership’s focus on forming meaningful collaborations has not only enhanced their reputation but also ensured sustained growth and presence across various platforms, securing Squatty Potty’s position as more than just a household name but as a pioneer in wellness and bathroom solutions industry-wide.

Financial Projections and Future Outlook for 2024

Taking a closer look at the financial projections and future outlook for Squatty Potty, it’s evident this quirky but brilliant product is not just a flash in the pan. Experts seeing a bright future, especially with a projected net worth of $30 million by 2024, suggest the throne for this bathroom aid is set high. Let’s break down the anticipated financial landscape and what it spells for Squatty Potty in the coming year.

Net Worth$30 million by 2024
Growth DriversInternational market expansion, product innovation
Market ImpactIncreased consumer awareness and adoption; Integration of wellness and bathroom products
Strategic PartnershipsPotential collaborations with bathroom fittings companies and wellness brands
Product InnovationContinued development of new products to complement the original Squatty Potty

Squatty Potty is carving out a niche that could see it becoming a household name worldwide. With its eyes set on international markets, there’s a palpable buzz about bringing this unique bathroom solution to a global audience. And, with innovation as a cornerstone of their strategy, the only way is up. The financial forecast tells a story of a company not just surviving, but thriving, as it taps into unexplored territories and partnerships. Growth is on the horizon, and Squatty Potty is poised to capture it.


Squatty Potty’s journey from a simple idea to combat constipation to a $30 million net worth powerhouse is nothing short of remarkable. With Shark Tank as the catalyst, Lori Greiner’s investment turned gold, sending sales sky-high.

The future looks promising too, with experts predicting further growth and innovation on the horizon. This story isn’t just about turning a profit; it’s about improving health around the globe one stool at a time.

Truly, Squatty Potty stands as a shining example of how addressing everyday problems can lead to extraordinary success.

Discover more about innovative companies shaping the future of business by exploring the Stasher Net Worth story.


1. What is the Squatty Potty’s net worth in 2024?

Well, the Squatty Potty has seen a significant increase in its net worth by 2024. Thanks to smart investments and endorsements from big names like Mark Cuban and Barbara Corcoran, it’s doing quite well. Let’s not forget, Aaron Krause and Kevin O’Leary have also played their parts.

2. How did social media impact the Squatty Potty’s success?

Social media was a game-changer for the Squatty Potty! With clever marketing and engaging content, they reached millions worldwide. It turned out to be an excellent platform for spreading the word — fast.

3. Has the Squatty Potty contributed to any charitable causes?

Absolutely! The company has shown a big heart through philanthropic efforts, including donations to homeless shelters. They believe in giving back to the community that supports them.

4. Are there any partnerships with TV shows or online platforms?

Yes indeed! The Squatty Potty made quite an impression on Dragon’s Den, catching the eye of several investors there. Plus, you might catch their ads on Prime Video while streaming your favorite show – talk about reaching wide audiences!

5. What makes the Squatty Potty a sustainable business?

The folks at Squatty Potty are all about sustainability — from product design to operations; they’re committed to minimizing environmental impact wherever possible., Their approach is thoughtful and intentional,, making sure future generations can keep squatting too!